Analytics

Total visibility into every call, lead, and dollar. TrackDrive's real-time analytics show you exactly what's working — across campaigns, buyers, traffic sources, and keywords — so you can cut wasted spend and grow revenue.

Real-Time Dashboards

Your Analytics Overview surfaces the numbers that matter, live: calls, converted calls, revenue, payout, telephone cost, and profit — alongside charts for conversion rate, call volume over time, average call length, and revenue per call. Break any metric down by buyer or traffic source at a glance, and drill into the detail behind every figure.

Audio Quality Monitoring

Bad audio quietly kills conversions — and most platforms never tell you it happened. TrackDrive scores the audio on every call leg from the underlying RTP media stats — MOS, quality percentage, packet loss, and jitter — and rolls it up into a live, company-wide dashboard so you can watch call quality the same way you watch revenue.

TrackDrive Audio Quality dashboard showing average MOS, quality, packet loss, jitter, dead air, and a geographic breakdown

Catch dead air and one-way audio the instant their rates tick up, trend quality and MOS over time, and break every metric down by call direction, leg role (consumer, buyer, agent), and codec. A geographic view highlights the states where callers are getting the worst audio — so you know exactly where to chase a carrier or routing problem.

TrackDrive Audio Quality breakdowns by direction and leg role, with the lowest-quality states

Real-Time Advertising Optimizer

Our real-time advertising optimizer reveals which campaigns, websites, and keywords drive the highest volume of calls to your offer. The optimizer displays the number of impressions requested and calls received for any combination of keywords — so you know precisely where to put your next ad dollar.

Real-Time Advertising Optimizer

Summary Reports

Build your own reports for both calls and leads, with no spreadsheets required. Group your data the way you think about your business and pivot instantly between views:

Call reports — Calls By Status, By Buyer, By Offer, By Schedule, By Traffic Source, and Converted breakdowns.
Lead reports — Leads By Status, By Offer, By Schedule, By Traffic Source, By Lead Import, and more.

Pick Exactly the Columns You Need

Every report is fully customizable. Choose from hundreds of fields — revenue, RPC, payout, cost per call, call and talk times, agent status and disposition stats, lead fields, and QA metrics like answer rate and qualified percentage. Show only what you care about, then save the layout as a tab to return to any time.

Filter, Export, and Schedule

Filter by any date range, add full-text search, and stack filters to isolate exactly the calls or leads you want. Export any report to CSV on demand, or set up recurring reports that are generated and delivered automatically on the schedule you choose.

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